We provide added value to our customers in terms of culinary expertise and experience in successfully introducing and penetrating new products. We have a deep understanding of the food industry and years of experience in relationship management and operational excellence in this challenging and dynamic industry.
The food service industry or Hotel/Restaurant/Catering (HoReCa) sector has unique needs in terms of handling, storage, transport and delivery times and seasonal fluctuations. Diplomat has developed expertise in this area, with all its complexities. Reaching hundreds of points of sale is no simple undertaking and requires extraordinary capabilities in logistics and distribution and the ability to uniquely meet each customer’s needs – down to the right delivery day and time.
Diplomat specializes in balancing the needs of our HoReCa customers with the interest of the suppliers who we represent in terms of national coverage and advancing the value of their brands. Our sales teams undergo specialized training in both sales and culinary skills. This ensures that both HoReCa customers and our brands benefit from professional experience that encompasses not just commercial expertise but culinary expertise as well. The result: product portfolios that delicately balance price and culinary tastes. Many of our sales managers are themselves trained chefs and are qualified to offer culinary consulting services and train kitchen staff on creative uses for the products we represent. In addition, our sales and marketing teams work toward bringing HoReCa establishments together in similar areas into “communities,” where events and contests allow them to share knowledge, ideas, training and more -- all to advance their businesses and stay up to date. These communities focus on specific cuisines, specific product lines or types of establishments.