Diplomat New Zealand provides customers with a strong competitive advantage through innovative solutions, leading category management expertise, and exclusive distribution of P&G products alongside other key global and local FMCG vendor brands across New Zealand.
About
Saying YES to the Challenge!
Since entering the New Zealand market in 2016, Diplomat has expanded the Group’s global footprint into the Asia-Pacific region, building a fast-growing business adapted to Kiwi market structures and customer needs.
Our aim is to deliver value through full-service fast moving consumer goods (FMCG) supply chain solutions, supported by winning sales and distribution strategies that make us the preferred partner for both customers and vendor brands.
Our customer-centric approach combines joint business planning, exclusive distribution, strong sales and trade marketing services, supported by advanced technologies, category management, and customer-focused execution. Together, these capabilities help vendor partners achieve sustainable growth while enabling customers to improve product availability, choice, and category performance.
Our capabilities span FMCG – supermarket, wholesale, mass merchandise, and pharmacy channels, with additional growth in emerging channels including the home improvement channel, as we continue to diversify into new channels.
Diplomat New Zealand represents P&G products and a growing portfolio of vendor brands with strong market potential, including Lotus Biscoff, Blue Frog, Twinings, Duracell, TREK, Barebells and Kiddylicious. Our portfolio has continued to expand through the addition of Canterbury Biltong, BiteMeat and Bootleg Jerky in May 2025, followed by Blue Coconut Oil in December 2025, reinforcing our commitment to growing both global and local New Zealand brands.
Diplomat is an
ever growing
global company
See our different units throuout the world
Diplomat has five fully owned business units, operating in Israel, Georgia, South Africa, Cyprus and New Zealand. All business units began operating as the official and exclusive distributors of P&G, expanding into other FMCG categories.
All Diplomat business units are built on the Group’s proven customer centric strategies and best in class processes and experience adapted to different market structures and needs.
Each business unit uses the full strength of the Group to leverage its operational and organizational excellence.
Diplomat is an
ever growing
global company
See our different units throuout the world
