Our Strategy

Bring value to all our business partners

At Diplomat, our purpose is to drive customer value along the supply chain to become our customers’ preferred choice. Our values and Agile mindset is the key principles according to which we operate. We promote faster decision-making processes, by empowering our employees, through expanding their decision-making authority and providing them, with advanced data- based tools. It is the foundation for our three pillars of success: Customer Centric, Business Growth and Operational Efficiency.

Our Group strategy is adapted to meet local requirements in every market in which we operate. Moreover, the strategy is cascaded to every one of our employees to ensure optimal execution. We focus on an effective execution of the strategic plan to close business gaps and to take advantage of business opportunities. We regularly review and revise our strategic plan to ensure we are achieving the best possible results. To support this optimization, our global business functions work in full cooperation with our business units worldwide.

By continuously managing our strategic performance, we enable business development in all of our business units based on a comprehensive understanding our customers’ needs, and by consistently creating value for them.

Our Pillars of Success

Customer centric

Understand customer needs to provide personalized solutions

Business Growth

Diversify our sources of income to drive revenue and profit

Operational Efficiency

Reduce cost to serve while ensuring high quality

Customer Centric

In order to be our customers’ preferred choice, we start by understanding their rapidly changing needs and their strategy. Then, we develop personalized solutions, build joint business plans and execute them, with excellence to create win-win benefits.

Business Growth

At Diplomat, we are committed to accelerating growth by focusing on: Brands we own, fast growing categories and channels, Advanced technology in sales & logistics, organic growth, and new territories – based on 50 years of knowledge, expertise and experience.

Operational Efficiency

At Diplomat we aim to be attractive to our customers and suppliers, by reducing the cost to serve without compromising on the quality. We achieve this, based on a proven model of successful integration of sales, marketing, distribution, and logistics, supported by best-in-class processes and technologies.