Our expert leadership team is responsible for business success in key areas

Yinon Ben Anat
GM Diplomat Israel
Yinon Joined Diplomat in 2012. He first joined Diplomat Georgia where he served as CEO from 2012 – 2016. He also served as an advisor to the Diplomat Global Chairman and Diplomat Group CEO on business growth opportunities. Yinon has a demonstrated track record of executive leadership yielding significant revenues, profit and growth for global organizations. In 2016, Yinon was appointed CEO of Diplomat South Africa. In 2020 Yinon was appointed CEO of Diplomat Israel
Motti Cohen
Head of Business Development
Motti joined Diplomat in 2016. He has 28 years’ experience working with leading brands. Prior to his current responsibilities, he served as CEO of Avocadoil Industries Ltd., CEO of New Pharm Drugstore Ltd. and CEO of Strauss Import and Trade Energy with Strauss Group Ltd. Motti is an entrepreneur, partner and CEO at Novolog Group Ltd. He is also an Industrial and Management Engineer.
Tal Yefet
Head of Sales Division
Tal joined Diplomat in 2004. Tal’s experience includes sales for the private market channel and managing the Mega channel and private label channel. Tal has also overseen the diaper category and served as Director of the category managers department.
Assi Haskor
Head of Operations
Assi joined the Diplomat in 2001. He has 20 years’ experience in logistics and supply chain management. Assi began his career as a distribution manager, and over the years he also managed the stocking division and a number of positions in the field of quality, regulation and more.
Adi Shem tov Yaloz
General Counsel
Adi Joined Diplomat in 2022 and serves as the General Counsel and head of Regulation and Government Affairs. Adi has experience of over a decade in legal positions. Prior to Joining Diplomat, Adi served as a legal counsel at Israel Ports Company, The Israeli Competition Authority and The Supreme Court of Israel.
Guy Tal
Head of Finance
Guy joined Diplomat in 2019. Prior to Diplomat, he worked at Strauss group for 6 years as a CFO of the Coffee and Water division in Israel. In the last 2 years he served as the CFO of Shemen Industry LTD, the biggest oil manufacture in Israel.
Omer Danenberg
Head of marketing and trade marketing
Omer joined Diplomat in 2006. He has 12 years’ experience in sales and trade marketing. Prior to joining Diplomat, he served as the Head of Trade Marketing at P&G. There he managed laundry, Gillette and Pampers categories. Omer also served as sales channel manager at Shufersal and Blue Square.
Yael Bar
Head of Human Resources
Yael joined Diplomat in 2002. She has 19 years’ experience in the Human Resources (HR) field. Yael established the HR department for Diplomat in Israel. Today, her responsibilities include recruiting and organizational development as well as compensation and benefits. Prior to Diplomat, Yael served in the HR division at a medical diagnostics institute.
Naor Gutman
Head of Processes and Business Services
Naor joined Diplomat in 2013. He first served in Processes and Technology. Naor advanced to key positions in the Diplomat Group (Strategy Management, Project Management and Compensation & Benefits). He was then promoted to Diplomat Israel’s leadership team. Today his responsibilities include Information system, Compensation and benefits, Strategy and the organization service processes.
Uri Lapidot
Head of Culinary
Uri joined Diplomat South Africa in 2017 as Head of Commercial with 11 years’ experience in various sales roles in Diplomat Israel. He lead as National Sales manager – Food Division from Oct 2014 till his relocation in April 2017. Uri has Championed innovation in developing programs working with international vendors such as - P&G, MDLZ, JDE & Duracell. He has strong interpersonal skills which are leveraged at different levels with customers. Uri has a Honours degree in Bachelor of Faculty of Humanities from University of Tel Aviv