Our expert leadership team is responsible for business success in key areas

Yosi Horev
Yosi joined Diplomat in 2006. He began as a shift manager at Diplomat Israel and was soon appointed Warehouse Manager, Diplomat Cosmetics division. In 2008 he was appointed Chief Operation Officer, Diplomat Israel and Diplomat Cosmetics, with overall responsibility for demand forecasting through supply planning and managing complex interfaces with internal and external customers. In 2015 Yosi was appointed Chief Operation Officer, Diplomat South Africa. In 2018 Yosi was promoted to Group Chief Logistic Officer. In 2020 Yosi was appointed to CEO of Diplomat South Africa. In 2024 Yosi was appointed CEO of Diplomat Israel.
Yael Bar
Head of Human Resources
Yael joined Diplomat in 2002. She has 19 years’ experience in the Human Resources (HR) field. Yael established the HR department for Diplomat in Israel. Today, her responsibilities include recruiting and organizational development as well as compensation and benefits. Prior to Diplomat, Yael served in the HR division at a medical diagnostics institute.
Adi Shem tov Yaloz
General Counsel
Adi Joined Diplomat in 2022 and serves as the General Counsel and head of Regulation and Government Affairs. Adi has experience of over a decade in legal positions. Prior to Joining Diplomat, Adi served as a legal counsel at Israel Ports Company, The Israeli Competition Authority and The Supreme Court of Israel.
Guy Tal
Head of Finance
Guy joined Diplomat in 2019 and till 2022 he served as CFO of Diplomat Georgia. Prior to Diplomat, he served as the CFO of Shemen Industry LTD , and worked at Strauss group for 6 years as a CFO of the Coffee and Water division in Israel.
Tal Yefet
senior sales VP
Tal has a degree in computer science and mathematics, married +2, started his career in the company in 2004 as a sales representative. Tal has an experience of about 20 years in the world of sales in the field FMCG. Over the years, Tal performed diverse roles in the sales division both in the worlds of trade and trade marketing. Tal is a pillar in the management of Diplomat Israel and an authority of knowledge in the world of sales, advocating and working in practice to promote employees from within.
Uri Lapidot
Head of Culinary
Uri joined Diplomat South Africa in 2017 as Head of Commercial with 11 years’ experience in various sales roles in Diplomat Israel. He lead as National Sales manager – Food Division from Oct 2014 till his relocation in April 2017. Uri has Championed innovation in developing programs working with international vendors such as - P&G, MDLZ, JDE & Duracell. He has strong interpersonal skills which are leveraged at different levels with customers. Uri has a Honours degree in Bachelor of Faculty of Humanities from University of Tel Aviv.
Alon Hanochi
Head of marketing and trade marketing
Alon joined Diplomat in 2007. He has 15 years’ experience in sales and trade marketing. The positions he held in Diplomat include sales in private market and 4th chain, managing the 4th chain channel, Category Manager for Fem care and Diapers, Team Leader Pharm channel, National sales manager for toiletry division and Digital Sales Leader at Diplomat’s group.
Omer Danenberg
Business Development VP
Omar joined Diplomat in 2006 and has 12 years of experience in sales and trade marketing. As part of his various positions at Diplomat, he served as the manager of the trade marketing department at P&G, the manager of the Shufersel and Blue Square sales channel, and as the manager of the laundry brand categories, Gillette and Pampers at P&G.
Assi Haskor
Head of Operations
Assi joined Diplomat in 2001. He has 20 years of experience in logistics and supply chain management. Assi began his career as a distribution manager, and over the years he also managed the stocking division and a number of positions in the field of quality, regulation and more.
Naor Gutman
Head of Processes and Business Services
Naor joined Diplomat in 2013 in the processes and technologies department. Naor held several positions in the Diplomat Group, in strategic management, project management, and salary and benefits management. Today, as a member of the management team Naor leads the field of information systems, organization and methods, strategy, and service centers for retail and the institutional market.
Raviv Isrovitch
VP Engineering
Raviv Isrovitch – Engineering Vice President Raviv Isrovitch joined Diplomat in 2005. Raviv, who has a bachelor's degree in industrial engineering and management, started his career in the company as an engineer in the organization and methods department, Raviv, performed various management positions in the field of logistics, management of logistics center, service and distribution manager and VP of the supply chain. Today, in his position as the company's VP of Engineering, Raviv is leading the project to establish the company's new logistics center, which will provide a future operational solution for Diplomat and CDSL company.