About

Smart Solutions in a Challenging Market

Servicing the informal market nationwide, we provide full coverage for some 33,000 distribution points. Our unique one-stop-shop and cash-to-cash models enable vendors to reduce risk while extending market penetration and empower retailers to drive business growth.

Diplomat entered the large South African market in 2010. As part of the worldwide Diplomat Group, our aim is to drive value and provide customers with full-service FMCG supply chain solutions to become their preferred choice.

Expanding rapidly, Diplomat has established partnerships with P&G, Mondelez, JDE and Red Bull. Our nationwide market coverage includes 33,000 distribution points in tier II and the informal market. Using our efficient one-stop-shop and cash-to-cash models, customers can reduce risk while driving growth.

We have four distribution centers across South Africa designed to provide full coverage for market needs: In Johannesburg, we have an advanced logistics center with an area of 10,000 sq.m., and another center was inaugurated in Cape Town with an area of 9,000 sq.m. Our other distribution centers are located in Durban and Port Elizabeth, with a total storage capacity of 19,000 pallets. Diplomat currently employs over 1,100 workers.

Our approach to doing business is adapted to South African market structure and needs, by leveraging the Group’s know-how, best-in-class processes and proven systems, based on our 50-year heritage of excellence.

Our customer-centric approach includes flexible business models, strong sales competence and innovative technologies. We provide joint business planning, breakthrough supply chain solutions and a diverse portfolio in department stores, baby chains, pharmacies (including OTC, with MCC compliance), wholesalers, kiosks and con­venience store channels.

Focused on continuous growth, Diplomat continues to meet the challenges of the South African market while expanding our brand portfolio through strategic partnerships with leading multinational and local brands.

In South Africa, we combat social imbalances through social programs that help advance the society in which we operate. We work in areas where we have a longstanding commitment – children, education and reducing poverty in our communities.

Our Locations
Diplomat has five fully owned business units, operating in Israel, Georgia, South Africa, Cyprus and New Zealand. All business units began operating as the official and exclusive distributors of P&G, expanding into other FMCG categories.
All Diplomat business units are built on the Group’s proven customer centric strategies and best in class processes and experience adapt­ed to different market structures and needs.
Each business unit uses the full strength of the Group to leverage its operational and organizational excellence.

Diplomat Has Four
Distribution Centers
Across South Africa

Key Vendors

We work in strategic partnership with leading global and local vendors to provide real value.