MERCHANDISING

MERCHANDISING

Diplomat’s Merchandising teams offer professional shelf stocking, ensure product availability, maximize shelf space, and manage promotional stands and signage. Merchandising professionals gather data from points of sale using terminals that include surveys, questionnaires, images, video clips, reviews, visit histories and more.

 

The Merchandising teams have broad knowledge on all aspects of managing categories, based on professional training and sharing knowledge with international companies. In addition, merchandising departments implement special projects to deploy promotional materials on the shelves and on the retail floor. The teams also maintain online communications with relevant suppliers, internal and external salespeople and retailers.