Values & Principles

Our Purpose

Drive customer value along the supply chain to become their preferred choice

Our Principles

Our objective as a leading sales and distribution company, guided by our purpose and values, is to act in line with the following principles:
  • We value differences.
  • We listen, in order to understand the other’s point of view.
  • We give honest and candid feedback.
  • We execute every assignment in collaboration with all parties.
We act with respect and appreciation towards others
  • We encourage employee development as a way to assure the company’s growth.
  • We act as leaders in our fields with strong ownership and commitment.
  • We value professionalism and personal responsibility.
We consider company and employee success as one
  • We believe that customer’s success is our goal.
  • We build fruitful working relationships with our customers that lead to their success.
  • We develop in depth understanding of our customer’s needs.
  • We provide our customers with superior service beyond competition.
We are focused on our customers
  • We work towards achieving the company’s objectives.
  • We focus only on areas that add value to the company.
  • We improve, streamline and simplify work processes wherever possible.
We are focused in our work and strategy
  • We find creative and innovative ways to answer our customers’ future needs today.
  • We continuously evaluate and re-invent the way we work in order to win.
We encourage high value solutions to our customers
  • We are committed to excellence in executing the work plans and business initiatives.
  • We aim to leverage our successes and learn from our mistakes.
  • We make sure we remain the experts in our fields, wherever we operate.
We strive to be the best
  • We work together with confidence and trust, across business units, functions and geographies.
  • We support each other’s success through sharing tools and skills we’ve gained.
  • We celebrate mutual achievements.
We act in collaboration and mutuality
  • We believe that doing the right thing, with integrity, leads to long lasting company’s success.
  • We choose the right solution regardless of the efforts it will require.
  • We believe that people work best wherever there is trust.
We take pride of our ethical standards