Leadership

Our Group leadership team consolidates our professional functions in key fields in support of the business units.

Noam Weiman
President & CEO
+972-3-9766882
Noam Joined Diplomat in 1972. Noam has served as the President & CEO of Diplomat Group since 2011. Prior to assuming his current responsibilities, he served as CEO Diplomat Group, CEO Diplomat Israel, Export Manager & Deputy Manager, and Sales Manager for the Diplomat Group. Noam holds a BA in Economics from Tel Aviv University. He is fluent in Hebrew, English and French.
Yaron Bloom
GM Diplomat Israel
+972-3-9766846
Yaron joined Diplomat in 1999. He has over 20 years’ experience in management and sales in Israel and Europe. His expertise includes sales and business development across numerous channels, including e-commerce, discount, drugstore, hypermarket and more.
Yinon Ben Anat
GM Diplomat South Africa
+6494776423
Yinon Joined Diplomat in 2012. He first joined Diplomat Georgia where he served as CEO from 2012 – 2016. He also served as an advisor to the Diplomat Global Chairman and Diplomat Group CEO on business growth opportunities. Yinon has a demonstrated track record of executive leadership yielding significant revenues, profit and growth for global organizations. In 2017, Yinon was appointed CEO of Diplomat South Africa.
Avi Peeri
GM Diplomat Cyprus & Starkist Fudor
+357-97-884310
Avi Joined Diplomat in 2002. He has over 20 years of experience in FMCG, particularly in the food segment. He has served in almost every role in sales at various Israeli distribution companies. As the head of sales for Diplomat in Israel, Avi led the food division including the Horeca integration in 2011. He expanded business significantly while establishing Service Level Agreements for vendors. Under his leadership, the food division represented some 24 suppliers.
Tamar Kovziridze
GM Diplomat Georgia
+99532919293
Tamar Joined Diplomat Georgia in 2008. She first served as Chief Financial Officer (CFO). In 2016, she was promoted to Chief Executive Officer. Prior to Diplomat Georgia, Tamar served as CFO for Arti Ltd. where her career was also related to distribution. Before that, Tamar held CFO positions in the pharmaceutical industry.
Barry Guerin
GM Diplomat New Zealand
+644776401
Barry joined Diplomat in 2018. He is a highly experienced leader with success in strategic business development, mergers and acquisitions, and stakeholder engagement. Barry has had experience with Lion Nathan Limited, Coca-Cola Amatil NZ Limited, and Goodman Fielder, and was awarded the Prime Minister’s Business Scholarship in 2015. He completed the Advanced Management Program at Columbia University in New York City, and holds an MBA from Massey University.
Noga Weiman
Marketing Communications Director
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Noga joined Diplomat in 1996. She has served in a wide range of marketing capacities. Noga managed all marketing activities for P&G brands in Israel until the opening of the local representation of P&G. She also served as Marketing Manager for Diplomat Israel’s cosmetics and fragrances division. In 2008, as Diplomat Group expanded globally, Noga was appointed Group Internal and External Marketing Communications Director.
Oren Weiman
Chief Growth Officer
+972-3-9766414
Oren Joined Diplomat in 2001. He began his career as a sales representative for Diplomat Israel. Between 2003 and 2010, Oren served in several key marketing roles including as brand manager for P&G. During this period, he built the food division’s marketing department, including the acquisition of the Heinz brand portfolio in Israel. He also served as Chief Marketing officer for Diplomat Israel. In 2010, Oren was appointed General Manager of Diplomat Georgia. In 2012, he returned to Israel to develop a new Chief Strategy Officer function for the Group. In 2016, Oren relocated to New Zealand to establish a new Diplomat business unit. In 2019, he again returned to Israel to lead the company’s business development and digital transformation.
Natan Gershony
Business Development Manager
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Natan Joined Diplomat in 2003. Natan currently serves as the Group’s Business Development Manager. His experience and responsibilities include overseeing Diplomat’s acquisitions and distribution contracts as well as analyzing and opening new territories.
Zvika Ritsulsky
CFO Diplomat Group
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Zvika Joined Diplomat in 2005 As the Head of the Economics Department. In 2007, he was promoted to Diplomat Israel CFO. In 2012, he was promoted to Diplomat Group CFO. Prior to Diplomat, Zvika worked with Ernst & Young (Israel) Ltd. as an accountant (CPA).
Yosi Horev
Chief Logistic Officer
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Yosi joined Diplomat in 2006. He began as a shift manager at Diplomat Israel and was soon appointed Warehouse Manager, Diplomat Cosmetics division. In 2008 he was appointed Chief Operation Officer, Diplomat Israel and Diplomat Cosmetics, with overall responsibility for demand forecasting through supply planning and managing complex interfaces with internal and external customers. In 2015 Yosi was appointed Chief Operation Officer, Diplomat South Africa. In 2018 Yosi was promoted to Group Chief Logistic Officer.
Tal Weingarten
Chief Strategy Officer
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Tal Joined Diplomat in 2011. She has been Diplomat’s Head of Strategy and Innovation since 2016. Previously, she served as General Manager for Diplomat's cosmetic business from 2011-2015. Prior to Diplomat, Tal worked at 3M Israel for 12 years. There she held senior marketing and managerial positions including as Israel country manager for 3M’s healthcare business.
Sharon Weinbaum Gila
Chief Human Resources Officer
+6494776425
Sharon joined Diplomat in 2012. She began her career as an HR Manager in the hi-tech industry, and later served for 9 years as P&G Israel’s Head of HR, with additional regional responsibilities. She holds a BA in Business Management and Psychology from the Hebrew University of Jerusalem, and an MBA from Tel Aviv University. She recently relocated to New Zealand to support Diplomat’s APAC operations.
Tzvika Brotman
Chief Information Officer
+972-3-9766414
Tzvika Joined Diplomat in 2019. He has extensive experience in information technology for the consumer goods industry. Prior to Diplomat, Tzvika served as acting CIO at Tnuva, an Israeli food manufacturer, where he led IT transformation programs. Tzvika holds a B.Sc. in information systems engineering from the Technion and an MBA from Tel Aviv University.