GROCERY / RETAIL

GROCERY / RETAIL

Our coverage model reaches every store within the country through a combination of direct and indirect distribution. We cover the entire territory through an organizational structure designed to answer specific channel needs.

Our sales teams are of great experience in commercial conduct versus various types of retail chains,which is reflected in the execution of activities, in support of the brands,based on understanding the consumer's profile.

 

These channels encompass:

Supermarkets
Either chains or independent stores, our Account Teams work closely with retailer buyers using a Joint Business Plan to optimize ROI in promotions, visibility, and other cooperative efforts.

Drugstores
Our professional and dedicated teams build long term joint Business Plans with drugstore chains and independent pharmacies, providing the right portfolio mix and best-in-class in store visibility to increase sales and drive our premium brands among high-end consumers.

Convenience stores
Our goal is to build brand awareness, coverage and visibility in this challenging market segment, where shelf-life and price are such sensitive parameters.

Open Markets
Working in open markets requires intuitive adaption of existing operating strategies. A dedicated team ensures product availability on shelves, risk management, and logistics in this challenging and increasingly popular market channel.

 

ON-SHELF AND ON TIME

With over 50 years of experience our supply chain management is designed to allow suppliers and customers allocate resources accurately and on time, and ensure products are available for sales on the retail shelf. We achieve this through an integrated business planning process of S & OP (sales & operational planning) that brings together all stakeholders, whether internal or external, to plan and drive business forward. Where applicable, merchandising experts work side by side to diligently ensure brand visibility in accordance with retailers' guidelines and agreements.

 

CONTINUOUS MEASUREMENT

Wherever possible, we use measurable parameters to track performance, align expectations, and improve methodologies. Some of the data measured on a periodic basis include:

• Sales

• product availability on shelf

• Market share

• Forecast accuracy

• Warehouse productivity

• CFR

 

These indices are only a small sample of how our advanced technologies penetrate to deliver deep-layer analysis. Other examples are: SAP BI, WMS, and more.