With over 50 years of experience in sales and distribution worldwide, we have developed comprehensive knowledge and best practices
Supported by the Group’s headquarter capabilities, we can quickly and efficiently adapt to complex markets with different structures and needs. The result is solutions that add real value for our customers.
Our focus is on building long-term win-win relationships with our customers. We strive to always deliver a superior customer experience by providing the right people, capabilities and infrastructure.
Together with our customers, we achieve ambitious sales and distribution goals with full transparency and cost efficiency.
We offer a comprehensive range of route to market solutions for a wide range of channels including modern trade (MT), HFS, pharmacy, department stores, baby, wholsale, Horeca and petrol stations.
We provide optimal coverage that ensures brand availability and visibility.
Our smart coverage is achieved by various routes to market such as pre-sale and van sale channels, sub-distributors and cash & carry tailored to specific market structure and needs. Our sales teams drive distribution through proven processes and sales tools, including Key Accounting and dedicated channel teams. Our innovative digital solutions simplify ordering, replace physical ordering and enable customers to order at their convenience anytime from anywhere.
Developing and ensuring excellence in in-store execution and performance.
Our merchandising teams ensure we win at the “First Moment of Truth” when shoppers arrive in a store to purchase products. We foster a win-win relationship with our suppliers and customers through 100% shelf availability, shelf replenishment and visibility, new launches and special events and displays.
A strong success driver that links marketing and field sales.
Our trade marketing teams manage all sales and marketing activities in support of brand equity to ensure optimal results. They take full responsibility along the supply chain. This includes proactively identifying brand opportunities and challenges while adapting global brand strategies to the local market. Their activities are supported by strong business intelligence including data collection and analysis.
In-depth measuring and monitoring of activity and profitability.
We build a yearly promotion plan with customers that is aligned with demand planning. We continually measure and monitor sales activity and profitability. Our leading technology enables customers to track their budgets and ROI, and optimize their investments by focusing on profitable promotions.
Driving value and building long-term relationships with our customers to be their preferred choice.
Our customer account management is based on our customer-centric approach. We understand our customers’ strategies and needs and translate them into joint business planning and supporting forms of value creation that drive customer success. This approach ensures we are always able to deliver real value and a strong competitive advantage that makes us our customers’ preferred choice.
Developing breakthrough solutions to create a competitive advantage.
Our IT solutions are one of the Group’s key strengths. We provide customers with decision-making and operational tools that ensure maximum efficiency in distribution and resource management. Our solutions are innovative, simple and effective. Our focus is on providing a digital customer experience, including front-end and back-office processes, that supports customer needs in fast-changing business environments.
Building a B2C platform for direct communication with consumers
We have the capability to support our customers who are operating in the online arena. Our eCommerce team maximizes online sales using our expertise in marketing and sales management, branding, advertising and product promotion. We also provide TPL services for direct sales to consumers.